On September 30, 2024, representatives from Wave Computing Novation Limited had the privilege of attending the seminar 「Unleashing the New-Quality Branding Force for Hong Kong」 co-hosted by the Hong Kong Brand Development Council and the Hong Kong Trade Development Council (HKTDC). This seminar aimed to explore how Hong Kong brands can find new growth points in the rapidly changing Chinese market and achieve sustainable brand development.
- The first presentation at the seminar focused on identifying the new DNA of Hong Kong brands. The speakers provided an in-depth analysis of new trends in the Chinese consumer market, including significant changes in consumer behavior and purchasing methods. They discussed how to transform these changes into new productivity for brands and align them with the core value propositions of Hong Kong brands to create unique brand experiences.
- Following this, Gravity Capital Partners shared three representative investment projects. They elaborated on the philosophies behind these projects and how they achieve 「Unique Value-added」.These case studies showcased how innovation and strategic investment can breathe new life into brands.
- Finally, the seminar explored brand sustainable growth driven by ESG (Environmental, Social, and Governance) principles. It emphasized that 「sustainability」 is not just a concept but needs to be integrated with other key drivers in products and services to genuinely influence consumer behavior. They discussed how to incorporate ESG principles into brand strategy to achieve long-term brand growth and market competitiveness.
By participating in this seminar, gained insights into how to shape and strengthen Hong Kong brands in the new market environment and how to leverage ESG principles to promote sustainable brand development. These insights are of significant guidance for future brand building and market expansion for businesses.
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