In today’s rapidly changing retail market, challenges are everywhere, and competition is fierce. To maintain a competitive edge in this fast-evolving environment, businesses must keep pace with new retail trends and flexibly employ various promotional and operational strategies to adapt to the ever-changing market demands.
On the afternoon of September 25, 2024, representatives from Wave Computing Novation Limited had the privilege of participating in the seminar titled “Innovative Entrepreneurs: Gathering—AI Live Streaming E-commerce Driving the New Generation of Retail Trends,” hosted by the Hong Kong Productivity Council (HKPC). This seminar brought together elites and experts from the retail industry to discuss shifts in consumer behavior and consumption scenarios influenced by the pandemic, as well as how businesses can take effective measures to tackle these challenges.
Participants shared their valuable experiences during the pandemic, including how to adjust products and services to meet new consumer habits, and how to embrace change by leveraging opportunities in social commerce and digital transformation. Discussions included strategies for live streaming e-commerce on platforms such as Taobao, Xiaohongshu, Douyin, and Kuaishou, as well as how to create a hybrid business promotion model that combines online and offline efforts, thereby helping businesses enhance sales and market competitiveness.
The seminar facilitated exchanges among industry peers, exploring the application of AI technology in live streaming e-commerce and how to use data to optimize customer experience and improve conversion rates. This seminar not only provided valuable industry insights but also offered new ideas and directions for future business development and strategic planning.
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