{"id":482,"date":"2024-10-01T00:12:32","date_gmt":"2024-09-30T16:12:32","guid":{"rendered":"https:\/\/wavecn.hk\/?p=482"},"modified":"2025-05-03T23:54:22","modified_gmt":"2025-05-03T15:54:22","slug":"unleasing-the-new-quality-branding-force","status":"publish","type":"post","link":"https:\/\/wavecn.hk\/en\/unleasing-the-new-quality-branding-force\/","title":{"rendered":"Unleashing the\u00a0New-Quality Branding Force for Hong Kong"},"content":{"rendered":"\n<p>On September 30, 2024, representatives from Wave Computing Novation Limited\u00a0had the privilege of attending the seminar \u300cUnleashing\u00a0the New-Quality Branding Force\u00a0for Hong Kong\u300d\u00a0co-hosted by the Hong Kong Brand Development Council and the Hong Kong Trade Development Council (HKTDC). This seminar aimed to explore how Hong Kong brands can find new growth points in the rapidly changing Chinese market and achieve sustainable brand development.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The first presentation at the seminar focused on identifying the new DNA of Hong Kong brands. The speakers provided an in-depth analysis of new trends in the Chinese consumer market, including significant changes in consumer behavior and purchasing methods. They discussed how to transform these changes into new productivity for brands and align them with the core value propositions of Hong Kong brands to create unique brand experiences.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Following this, Gravity Capital Partners shared three representative investment projects. They elaborated on the philosophies behind these projects and how they achieve \u300cUnique Value-added\u300d.These case studies showcased how innovation and strategic investment can breathe new life into brands.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Finally, the seminar explored brand sustainable growth driven by ESG (Environmental, Social, and Governance) principles. It emphasized that \u300csustainability\u300d\u00a0is not just a concept but needs to be integrated with other key drivers in products and services to genuinely influence consumer behavior. They discussed how to incorporate ESG principles into brand strategy to achieve long-term brand growth and market competitiveness.<\/li>\n<\/ul>\n\n\n\n<p><br>By participating in this seminar, gained insights into how to shape and strengthen Hong Kong brands in the new market environment and how to leverage ESG principles to promote sustainable brand development. These insights are of significant guidance for future brand building and market expansion for businesses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/wavecn.hk\/wp-content\/uploads\/2024\/10\/1-1024x768.jpg\" alt=\"\" class=\"wp-image-483\" srcset=\"https:\/\/wavecn.hk\/wp-content\/uploads\/2024\/10\/1-1024x768.jpg 1024w, https:\/\/wavecn.hk\/wp-content\/uploads\/2024\/10\/1-300x225.jpg 300w, https:\/\/wavecn.hk\/wp-content\/uploads\/2024\/10\/1-768x576.jpg 768w, https:\/\/wavecn.hk\/wp-content\/uploads\/2024\/10\/1-1536x1152.jpg 1536w, https:\/\/wavecn.hk\/wp-content\/uploads\/2024\/10\/1-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"409\" src=\"https:\/\/wavecn.hk\/wp-content\/uploads\/2024\/10\/3-1024x409.jpg\" alt=\"\" class=\"wp-image-484\" srcset=\"https:\/\/wavecn.hk\/wp-content\/uploads\/2024\/10\/3-1024x409.jpg 1024w, https:\/\/wavecn.hk\/wp-content\/uploads\/2024\/10\/3-300x120.jpg 300w, https:\/\/wavecn.hk\/wp-content\/uploads\/2024\/10\/3-768x307.jpg 768w, https:\/\/wavecn.hk\/wp-content\/uploads\/2024\/10\/3-1536x614.jpg 1536w, https:\/\/wavecn.hk\/wp-content\/uploads\/2024\/10\/3-2048x818.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/wavecn.hk\/wp-content\/uploads\/2024\/10\/2-1024x461.jpg\" alt=\"\" class=\"wp-image-485\" srcset=\"https:\/\/wavecn.hk\/wp-content\/uploads\/2024\/10\/2-1024x461.jpg 1024w, https:\/\/wavecn.hk\/wp-content\/uploads\/2024\/10\/2-300x135.jpg 300w, https:\/\/wavecn.hk\/wp-content\/uploads\/2024\/10\/2-768x345.jpg 768w, https:\/\/wavecn.hk\/wp-content\/uploads\/2024\/10\/2-1536x691.jpg 1536w, https:\/\/wavecn.hk\/wp-content\/uploads\/2024\/10\/2-2048x921.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">oplus_2<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On September 30, 2024, representatives from Wave Computing Novation Limited\u00a0had the privilege of attending the seminar \u300cUnleashing\u00a0the New-Quality Branding Force\u00a0for Hong Kong\u300d\u00a0co-hosted by the Hong Kong Brand Development Council and the Hong Kong Trade Development Council (HKTDC). This seminar aimed to explore how Hong Kong brands can find new growth points in the rapidly changing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,5],"tags":[],"class_list":["post-482","post","type-post","status-publish","format-standard","hentry","category-blog","category-investment_areas"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wavecn.hk\/en\/wp-json\/wp\/v2\/posts\/482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wavecn.hk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wavecn.hk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wavecn.hk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wavecn.hk\/en\/wp-json\/wp\/v2\/comments?post=482"}],"version-history":[{"count":2,"href":"https:\/\/wavecn.hk\/en\/wp-json\/wp\/v2\/posts\/482\/revisions"}],"predecessor-version":[{"id":488,"href":"https:\/\/wavecn.hk\/en\/wp-json\/wp\/v2\/posts\/482\/revisions\/488"}],"wp:attachment":[{"href":"https:\/\/wavecn.hk\/en\/wp-json\/wp\/v2\/media?parent=482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wavecn.hk\/en\/wp-json\/wp\/v2\/categories?post=482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wavecn.hk\/en\/wp-json\/wp\/v2\/tags?post=482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}