Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

鍛造香港新質品牌力

2024年9月30日,浪計科技的代表有幸參加了由香港品牌發展局和香港貿發局(HKTDC)聯合主辦的「鍛造香港新質品牌力」專題研討會。這場研討會旨在探討香港品牌如何在快速變化的中國市場中尋找新的增長點,並實現品牌的可持續發展。

1.在研討會上,第一個演講主題聚焦於尋找香港品牌的新質DNA。演講者深入分析了中國消費市場的新趨勢,包括消費者行為和消費方式的重大變化。他們探討了如何將這些變化轉化為品牌的新生產力,並與香港品牌的核心價值承諾相結合,以創造獨特的品牌體驗。


2.緊接著,薈港資本(Gravity Capital Partners)分享了三個具有代表性的投資專案。他們詳細闡述了這些專案背後的理念,以及如何通過這些專案實現「獨特的附加值(Unique Value-added)」。這些案例展示了如何通過創新和戰略投資,為品牌帶來新的生命力。


3.最後,研討會探討了以ESG(環境、社會和治理)為驅動的品牌可持續增長。強調了「永續」不僅僅是一個概念,而是需要與產品與服務中的其他關鍵驅動因素相結合,才能真正推動消費者行為的變化。他們討論了如何將ESG原則融入品牌戰略,以實現長期的品牌增長和市場競爭力。


通過參與這次研討會,瞭解了如何在新的市場環境中塑造和強化香港品牌,以及如何通過ESG原則來推動品牌的可持續發展。這些洞見對於企業未來的品牌建設和市場拓展具有重要的指導意義。

oplus_2